About me
y name is Petra Kelly, and I love telling stories. I tell big stories, short stories, stories that make you laugh, that make you think, and stories that compel you to act.
In my 10-plus years in communications, I've written everything ranging from political speeches, taglines and slogans for national ad campaigns, podcast episodes, standup comedy, to 100-page inquiry submissions on container ports and freight efficiency. I also love numbers. I revel in digging through data, trawling through tables to extract that all-important insight – that nugget of information that changes outlooks, plans, and importantly, changes actions.
Throughout my career in communications and market research, I've come to specialize in distilling complex material into a clear and compelling narrative. Working collaboratively with my clients, I've done everything from designing interactive dashboards of research insights, wholescale rebranding, repositioning and redeveloping websites, to designing, writing and implementing writing and visual style guides for corporate and government agencies. I've also edited novels, short stories, poetry and memoirs and led grammar and writing training workshops for government departments.
Innovative problem solving is where I thrive, and it allows me to marry my professional and technical experience in law and economics with my creative background as a mural painter and lover of all things comedy. You can read about my credentials and educational background on my LinkedIn profile or email me to find out more.